Effortless: Make It Easier to Do What Matters MostNEW YORK TIMES BESTSELLER A Times (UK) Best Book of the Year From the author of the million copy selling Essentialism comes an empowering guide to achieving your goals. It all starts with a simple principle: Not everything has to be so hard. "In a world beset by burnout, Greg McKeown's work is essential." Daniel H. Pink, author of When, Drive, and To Sell Is Human "At a time when fear, uncertainty, and our ever growing list of responsibilities have