Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs (W. Chan Kim)Author: W. Chan Kim, Rene Mauborgne Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Rene Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth. Disruption dominates innovation theory and practice. But disruption, for all its power, is destructivedisplacing jobs, companies, and even entire industries. Are we missing an alternative